nt ONLINE STORE

"Experience a new online store that tailors experiences to enhance the digital lifestyle."

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Brief

National Telecommunications PLC (NT), a Thai state-owned telecommunications company, continues its commitment to advancing the digital landscape to enhance the welfare of Thais.

In 2024, NT initiated an overhaul of its online retail platform, aimed at accommodating an expanded assortment of digital products. Additionally, the company endeavors to enhance the user experience, aligning with the concept of NT main website, “Digital Hero.”

How could the website facilitate a wide
range of users to access digital
products they need efficiently?

Solution

The redesigned NT e-commerce website prioritizes usability for diverse audiences, balancing a minimal UI with engaging mixed-media visuals. Users can conveniently explore recommended products curated by lifestyles, ensuring effortless access and purchase for all.

Curated Products
by Lifestyles

Users can easily discover recommended products tailored to each of four internet usage objectives, accelerating product searches and unveiling exciting new discoveries.

Mixed-media visuals
& minimal UI

The website is designed with a variety of elements such as 3D icons, colorful images, and flat backgrounds that make it attractive to use. At the same time, using a minimal UI, a wide range of users can easily understand how to use the website.

Usability for every user

As a ‘Digital Hero, the store provides inclusive & intuitive experience by offering features and informations in every steps of the user journey to ensure the ease of use shopping experience from products exploring to delivery. This includes inclusive accessibility and automated features such as auto alert UI when adding a product to the cart, e-Commerce progress steps, etc.