The COVID-19 situation had caused anxiety and fear among Thais. While waiting for vaccines, they tried with all their might to stay healthy and protected themselves from the disease. Unif, Thailand’s leading fruit and vegetable juice manufacturer, would like to communicate about natural superfoods, 5-color fruits, and vegetables found in Unif products, that can help to boost the immunity system.

But how could the brand spread the information about its nutritious products to broader consumers and create customers’ top-of-mind awareness when thinking about quality fruit and vegetable juices?