Some Thais couldn’t access to money lending services due to many factors such as lack of credit, no fixed income, no assets, etc. SCB believed that everyday people who is lacked of financial ability, but equipped with self-discipline should be able to access to the service.
SCB up brought a new gamification concept to lending service. Lenders must accomplish missions such as pay interest on time, upload more document to level up and increase loan amount.
SCB Up Website is a tool to explain about a new money lending
concept, elaborate all processes to make
sure that all users with different level of financial literacy
could understand and apply for the service.
Gamification
interface
8 bit game components are utilized as main design concept throughout the website to make financial content more appealing and also encourage users to learn more about the products, build up discipline in order to expand their loan amount.
Step by Step
Tutorial
The website explains how to use step by step, whether it’s the process of borrowing, leveling up, to increase the limit. Accumulating points with Up Coin to get a discount on interest.
Lead to
Download APP
When ready, user can apply for SCB Up service via prominent call to action and shortcut on the website.
