Lay’s welcome you to the world of Joy, a platform where community of happy farmer meets happy Gen Z, making agriculture, local sourcing fun and exciting. revolving and relevant in your everyday life
Lay’s would like to go beyond making the greatest potato chips and fill the world with irresistible & shareable moment of joy that create a better today and more positive future.
Lay’s Created A Programs That Bring People Together In Communities That Spark More Reasons To Smile :)
Growing plants at home was a huge social media trend in Thailand. We would like to reignite this trend and invite everyone to experience their own “Making of joy” by growing their Lays’s potato chips!
Joy coin is a digital currency used on Lay’s Joy Exchange Platform. The more users engage to the platform e.g., read articles, play mini game, take a survey, the more they earn the coins. Joy coins can be redeemed for Lay’s special rewards.
Users can gain experience of growing potato via virtual world with Lay’s Joy Pot mini game. To collect Joy coins, player must water and take good care of their potato pot everyday. Neglected potato will be wilted then player will need to restart from level 1 all over again.
The platform is promoted by the most popular influencers among Gen Z via different social platforms.
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