One stop platform connecting prospective customers with Ford and Ford dealers across Thailand effectively.
Ford Sales and Service (Thailand) Co., Ltd.
2022
Ford wanted to find a way to communicate with prospects effectively, creating a great and convenient experience throughout buyers’ journey leading to increased sales. The brand also wants a tool that can distribute customer information to ford dealers and tracks data efficiently.
Ford Thailand created its official account on Line, the most popular chat application among Thais. Customers can quickly access information on interested vehicle models. In addition to being a powerful CRM tool, the introduction of the Sale Intelligent Tool added to the Line Platform disrupted the old procedure by centralizing all customer data, and dealer data on the Line platform.
Such as Vehicle Information, eBrochure, Financial Calculator, Test Drive Reservation, Test Drive at Home, Dealer Locator, etc.
Receive personalised offers, thereby increasing chances of making a purchasing decision.
Prospects can contact their choice of dealers to ask or compare the offer. The system bypasses the old process of bargaining, with a more convenient communication process.
Ford categorizes customer lead quality based on level of interaction within the LINE platform in order to plan the most efficient marketing workflows.
Collect all customers’ data from end to end.
Reduce the process of sending customer leads from Ford to dealers which makes it possible to close the sale faster.
Sales managers can assign prospects to sales consultants under their supervision. and follow up on their performance.
The tool is equipped with all Ford’s vehicle information, such as image gallery, video, color, and car specification, etc. which sales consultants could easily use central their screen and demonstrate to customers in realtime
Sales consultant can check and update the status of all customers in one place.
Ford Line OA followers
And growing more
Collect lead
From 3 minutes
Assign lead to dealer
From 2 working days