During the COVID-19 pandemic, many consumers turned to immunity boosting products such as vegetable and fruit juice. However, many people believed that boxed juice are likely to contain fewer nutrition benefits comparing to real fruits and vegetables, they are also worried about excessive sugar consumption.
Unif, Thailand’s leading fruit and vegetable juice manufacturer would like to 100% mixed vegetable and fruit juice with no sweetener added.
But how could the brand spread the information about its nutritious products to broader consumers and increase customers’ top-of-mind awareness when thinking about quality fruit and vegetable juices?
