An online experience that helps speed lovers find the right Yamaha products in no time.
During the COVID-19 outbreak, Thai consumer behavior has changed swiftly by switching from offline to online purchases. Yamaha Thailand as a leading manufacturer of motorcycles, marine products, and other motorized products, realized the important roles of online channels, revamped its website to be equipped with all useful information and more features that assist and impress consumers throughout their buying journey.
The website was created under the concept “data-driven design” which gathered all user's information from Google Analysis, and Heatmap. Then using analyzed data to design and personalized the website for the best user experience.
The Mega Menu is retrieved product inventory from the database system, so users can filter and quickly find the Yamaha products they need.
Tools such as payment calculator and vehicle model comparison are provided on the site to help users make their purchase decision easier.
Users can register for interest will be contacted by the nearest Yamaha dealers.
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*Statistics from March - August 2021 comparing to the same period in 2020
