For several years, Shell Thailand has been organized “Shell Advance MasterClass”, a global competition to search for the world’s best motorcycle mechanics However, due to the COVID-19 pandemic in 2020, the competition could not be held offline. Shell Thailand, therefore, would like to create an online activity to promote the competition and prepare mechanics for next year's event.

REGISTER

Shell Advance Masterclass 2020 is an online peer-to-peer campaign aimed to invite Thai motorcycle mechanics to learn useful knowledge and tips on motorcycle maintenance from the Shell Advance Masterclass series.

TECHNICIAN QUIZ

First, participants must register to join the campaign. Then, watching mastery videos and answering questions to earn mileage. To become Shell Advance Masterclass champion, they must unlock all 12 masteries.

INVITE FRIEND

Special bonus mileage can be earned by simply sharing participant’s progress or inviting friends to register for the campaign. Special prizes can be redeemed by the accumulated mileage.

THE RESULT

During 3 months of the campaign, over 1,500 mechanics have been recruited and engaged throughout the campaign. “Shell Advance Masterclass” has successfully established its reputation among Thai motorcycle mechanics.

1,500+

REGISTER

30,000+

VIDEO VIEWS

1,300,000+

COLLECT MILE